Privacy Policy

Online Guest Directory - Privacy Policy

Privacy Policy


We highly value your trust in choosing INNsight as your online reservation and accommodations search utility, hospitality business website host for hotels and restaurants, reputation management platform, and online accessibility tools. Therefore, we will duly and diligently safeguard and protect the privacy and confidentiality of your personal details (including your credit card details). If you have any questions or concerns about our policy or our practices with regard to your personal information, please contact us at legal@innsight.com.

When you visit our website(s) and use our services or applications, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our Privacy Policy. We seek to explain to you in the most transparent way possible what information we collect, how we use it, and what rights you have in relation to it. We hope you take some time to read through it carefully. If there are any terms in this Privacy Policy that you do not agree with, please discontinue the use of our products and services.

This Privacy Policy applies to all information collected through our and/or any related software including INNsight.com, MenuHero®, ADA Tray®, ADA Shield®, Keen™, Online Guest Directory™, corresponding mobile phone applications, services, sales, marketing, or events (we refer to them collectively in this Privacy Policy as the "Sites").

Please read this Privacy Policy carefully as it will help you make informed decisions about sharing your personal information with us.


We collect information from you when you register on our Sites, search for accommodations, reserve a room, subscribe to our newsletters or emails, respond to a survey, or fill out a form.

When booking a reservation or registering on our Sites, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number, or credit card information (i.e. credit card type and number, CVC code, expiration date, credit card holder name) and to the extent available, reservation preferences, guest details, and smoking preferences. This information is required to process, book, and complete your reservation (including the sending of a confirmation email of the reservation to you). In certain cases, we might ask for your feedback or answers to subjective survey questions to improve our service or the service of Hotels whose websites we manage.

You may, however, visit our Sites and search for accommodations anonymously.

Personal information you disclose to us

Summary: We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information in order to process bookings and deliver relevant advertising.

We collect personal information that you voluntarily provide to us when registering or expressing an interest in obtaining information about us or our products and services when participating in activities (such as posting reviews or entering competitions, contests, or giveaways) or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with the business, the choices you make, and the products and features you use. The personal information we collect can include the following:

Name and Contact Information. We collect your first and last name, email address, postal address, phone number, job titles, and other similar contact information.

Credentials. We collect passwords, password hints, and similar security information used for authentication and account access. We do not store your passwords, but rather their cryptographic hashes.

Payment Data. We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is transmitted and stored using Payment Card Industry (PCI) Compliant processes and standards: SSL/TLS and data encryption at rest.

Online Media. We collect files, documents, photos, images, videos, floorplans, diagrams, and virtual tours in a variety of digital formats. Such files may be uploaded or shared through our software or captured by devices connected to our applications.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Application Data. In order to maintain the security and operability of our software, for analytics, quality assurance, and internal reporting purposes, we also may collect the following information if you choose to provide us permission:

Mobile Device Access. We may request access to features on your mobile device including contacts, camera, storage, messages, calendar, or microphone. You may limit access or permissions in your device settings.

Mobile Device Data. We automatically collect device information such as device ID, model, manufacturer, operating system, system, application IDs, browser details, and Internet Protocol (IP) information.

Notifications. Our software will send push notifications and/or SMS messages for certain application features. You can opt out of notifications in your device settings.

Information automatically collected

In Short: Some information - such as IP address and/or browser and device characteristics - is collected automatically when you visit our websites or engage with our services.

We automatically collect certain information when you visit, use, or navigate our websites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. This information is primarily needed to maintain the security and operation of our websites and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

Information collected from other sources

In Short: We may collect limited data from public databases, marketing partners, and other outside sources.

We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples of the information we receive from other sources include social media profile information; marketing leads and search results and links, including paid listings (such as sponsored links).


Any of the information we collect from you may be used in one of the following ways:

To personalize your experience

Your information helps us to better respond to your individual needs. We use answers to survey questions and/or browsing behavior to fine-tune and personalize your experience with our accommodations search in order to find the perfect place to stay, dine at, or patronize.

To improve our website

In order to improve our service and product, we use temporary and persistent cookies, authorized third-party cookies, web beacons, and/or other technologies to collect non-personally identifiable data and to track browsing behavior.

Furthermore, we will record and use your IP address, browser type, and Internet Service Provider (ISP) for behavioral targeting, fraud, misuse, and criminal investigation purposes.

To improve customer service

Your information helps us to respond to your customer service requests and support needs more effectively.

To process reservations

In order to complete your reservation and save such details for disclosures required by law, criminal investigations, subpoenas, or court orders, we will only disclose your name, contact details, personal preferences, and credit card details to the relevant partner hospitality business with which a reservation is made. However, please note that from time to time, we may use third-party distributors, which provide certain services and functions for and on our behalf. These third-party distributors may have access to part of your personal information in order to perform their services and functions but are subject to a confidentiality obligation pursuant to which they cannot use, share or disclose the information for any other purpose without prior written consent from INNsight.com on behalf of you.

To administer a contest, promotion, survey, or improve site features

In order to understand how people use our Sites and for marketing analysis and quality improvement purposes, we collect, record, process, and use on an anonymous basis various data and information, such as the total amount of transactions, viewed web pages, referring/exit pages, platform type, date/time stamp information and details like the number and location of mouse clicks on a given page, mouse movements, scrolling activity and the search words and terms you use and the text you type while being on and using our website.

To send periodic emails

The email address you provide for order processing will only be used to send you information and updates pertaining to your reservation, interactions, or searches.

If you wish to subscribe to our newsletter or wish to receive promotional communications or other information from us in respect of our, our affiliated companies', or business partners' products or services, we offer you the option to "Opt-in" for this service. If you no longer wish to receive our newsletter and other promotional communications, you can simply click on the "Unsubscribe" link in our emails.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

To complete reviews and share user feedback with the public

By completing a reservation, you agree to receive an invitation email to complete our guest review (INNsights) form, which we will send to you immediately after you check out from the hospitality business, which can be completed anonymously. By completing the guest review, you agree that the completed guest review can be uploaded to our website on the relevant business' property information page for the sole purpose of informing future customers about the service and quality of the relevant business. We reserve the right to adjust, refuse or remove review forms at our sole discretion. The guest review form should be regarded as a survey and does not include any further commercial offers, invitations, or incentives whatsoever.

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